This week is all about our agents honestly assessing their products or services.

No one creates a perfect product or service on the first try, and even if one may achieve apparent perfection at a point, society’s values, priorities and resources are continually changing, meaning that people and their consumer behaviour and expectations are continually changing as well. 

To stay competitive – meaning, to keep their existing customers satisfied and continue to attract new ones – business owners must keep up with these changes, and one such way is by continuing to enhance their products and services to ensure they are always delivering what their consumers want or need at a given point in time. This is the concept of product improvement.

Our agents will use everything they’ve learned in their journeys so far to pinpoint which areas of their products or services can and should be improved. Does their entire offering need to be redesigned? Or perhaps just one element? Or is it time to add some new features?

In order to determine which upgrades should be made, our agents will need to know: What is working especially well? What is mostly working? What is not so effective? And what should be removed now, no question?  

They can get this information by analysing and tracking user data, conducting product feedback surveys, prototyping and usability testing.